Formula 1 News: Ferrari Secures UniCredit as New Partner for 2025 Season

In a major development in the world of Formula 1, Ferrari has announced Italian banking firm UniCredit as its new partner, starting from the 2025 season. This news comes just days after the announcement that Santander and Ferrari would be parting ways at the end of the current year.

Ferrari’s New Partnership with UniCredit

“According to a statement released by Ferrari on Monday, UniCredit will partner with the team’s wholly-owned subsidiary, effective January 1, 2025, under a multi-year agreement.”

While details of the sponsorship deal are yet to be disclosed, it is speculated that UniCredit may replace Santander as a key sponsor, with its logo potentially appearing on Ferrari’s cars, race suits, and caps.

Headquartered in Milan, UniCredit has previously sponsored prominent events such as tennis tournaments and the UEFA Champions League. Its entry into the world of Formula 1 marks a significant expansion of its sponsorship portfolio.

The Departure of Santander

The departure of Santander, whose three-year deal with Ferrari was announced in 2021, was revealed over the weekend of the Italian Grand Prix, which was won by Ferrari’s Charles Leclerc. Santander’s contribution was estimated to be a significant portion of Ferrari’s $250 million sponsorship revenue last season.

While Santander has expressed gratitude to Ferrari for their partnership, the bank’s global head of communications, corporate marketing, and research, Juan Manuel Cendoya, hinted that they may explore new partnerships, potentially in Formula 1. With Spanish driver Carlos Sainz set to join Williams next season, there is a possibility that Santander could follow him to his new team.

Ferrari’s new partnership with UniCredit is a significant development in the world of Formula 1 sponsorship, and fans will be keenly watching to see how this new partnership unfolds.

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