Ferrari and IBM have announced a multi-year partnership to revolutionize the Formula 1 fan experience, set to commence in 2025. The collaboration will leverage IBM’s expertise in technology and consulting to deliver unprecedented digital experiences for Scuderia Ferrari fans around the world.
Browsing: Fan Engagement
The World Rally Championship (WRC) has unveiled the ‘Command Centre’ concept, a groundbreaking initiative to improve live storytelling and fan engagement during rallies. This technology, currently undergoing testing, aims to facilitate enhanced communication between teams, drivers, and spectators, drawing inspiration from Formula 1’s live team radio model.
The proposed 2026 Formula 1 regulations have sparked concerns among teams and fans about the sport’s growing technical complexity and potential to alienate new fans. Experts fear the introduction of terms like ‘Z-mode’ and ‘X-mode’ could prove too confusing, while restrictive chassis rules may stifle innovation. As teams push back, the debate rages on over preserving F1’s status as the pinnacle of motorsport.