Since acquiring Formula 1 in 2017, Liberty Media has made significant strides in transforming the sport, as highlighted by the company’s president Greg Maffei. From embracing social media to enhancing the fan experience, the new regime has capitalized on the ‘low-hanging fruit’ left by the previous administration. However, Maffei warns that complacency is a threat, and the sport must continue to evolve to maintain its competitiveness and sustainability.